Focus on sustainability: C-Factor with another content hub for Baloise
The collaboration between the C-Factor agency and Baloise in the area of content marketing is paying off. The search-engine-optimized content hub for founders, launched two years ago, has been a success. Now Baloise is following up with a sustainability platform for SMEs.
A content hub is a collection of content on a specific topic. It bundles articles, videos, infographics, social media content and other forms of content that make it easy for users to dive deep into a topic and get comprehensive information.
The New sustainability platform from Baloise will be tested by users - and therefore also by search engines - over the next few days and weeks. Active since 2022 Content hub for founders has shown how effective content marketing can lead to permanent top positions in the search results. According to his own information, he has established himself among the top 3 domains with his keyword set. Half of the articles published on it make it into the top three, 80 percent on the first page of Google. And the dwell time on the content hub is between two and three minutes.
New platform to provide orientation
For many companies, sustainability is a jungle of opaque certificates, unclear costs and many questions. At the same time, however, it also offers enormous opportunities. With the new sustainability platform for Swiss SMEs, Baloise wants to guide Swiss SMEs through this jungle and also provide them with answers and practical tools. To this end, new content will be published on an ongoing basis, highlighting the various aspects of sustainable business management and offering practical tips for day-to-day business. A WhatsApp newsletter will draw attention to this new content.
Responsible at Baloise: Aline Franklin (Copywriter & Marketing Manager); Manuel Thomas (Senior Online Marketing Manager); Alexandra Toscanelli (Marketing Manager); Vanessa Mori, Marketing Specialist. Responsible at C-Factor: Andy Dreckmann, Senior Consultant (analytics, conception, consulting); David Schäfer, Senior Consultant (conception, consulting, text & editing); Carole Kläy (text & editing).
