Flyerline enters into exclusive partnership with Probo
Flyerline Schweiz AG, one of Switzerland’s leading online printing companies and packaging manufacturers, has entered into a multi-year exclusive partnership with Probo for the Swiss market. In addition, Flyerline has been granted distribution rights for Germany and Austria to strategically expand its soft signage product line internationally and tap into new market segments.
Flyerline produces over 98 % of all products in Altnau (TG) - including packaging, POS displays, mailings, large format printing, flexible packaging and printed matter of all kinds. The high level of vertical integration, in-house development department, graphics services and comprehensive logistics services make Flyerline one of the strongest production sites in the Swiss printing and packaging market.
Another advantage: Flyerline has been successfully exporting Swiss quality products to the EU for years. This underlines the international competitiveness of Swiss production and strengthens Switzerland as a location for industrial value creation.
Exclusive access to one of the widest ranges of soft signage in Europe
The partnership gives Flyerline exclusive access to one of the most comprehensive soft signage portfolios in Europe with over 280 materials and a very wide range of configuration and application options. This will enable Swiss corporate customers, agencies and resellers to access a significantly expanded range of textile advertising solutions in future - with Swiss support, advice and quality standards.
Soft signage will thus become a new strategic area of expertise within Flyerline, building on its existing strengths in development, production, fulfillment and customer-specific procurement processes.
Individual procurement portals as an additional service
Flyerline already offers companies and resellers individual web-to-print and procurement portals that enable CI-compliant ordering, personalization and management of printed matter, POS materials and packaging. These portals are being expanded for soft signage and support corporate customers in the efficient and centralized purchasing of all their communication materials.
Development of a Swiss reseller program for soft signage
With the expanded range, Flyerline is also launching a new Swiss reseller program in the soft signage sector. The aim is to actively involve additional partners, printers and agencies and to jointly develop the market for textile advertising solutions more broadly - based on Swiss market knowledge, local roots and short response times.
