Flop of the week: Inadmissible sponsor advertising at SRG
Swiss Television must hand over CHF 341,000 to Bakom for unauthorized sponsorship advertising for the TCS. The Federal Administrative Court has rejected a corresponding appeal by SRG.
Swiss Television must hand over CHF 341,000 to Bakom for unauthorized sponsorship advertising for the TCS. The Federal Administrative Court has rejected a corresponding appeal by SRG. The Touring Club Switzerland (TCS) had sponsored the travel program "Einfachluxuriös" from 2006 and the weather forecast "Meteo" from 2007. In February 2008, OFCOM came to the conclusion that SRG had made inadmissible advertising statements in favor of the sponsor and punished the violation of the law by withdrawing the corresponding income.
SRG must have been aware of the inadmissibility of the statements, which is why it can be accused of inexcusable misconduct in this respect. The seriousness of the infringement committed justified the confiscation without further ado. All the more so as SRG is a "repeat offender" and is either unwilling or unable to comply with the legal requirements.
SRG must have been aware of the inadmissibility of the statements, which is why it can be accused of inexcusable misconduct in this respect. The seriousness of the infringement committed justified the confiscation without further ado. All the more so as SRG is a "repeat offender" and is either unwilling or unable to comply with the legal requirements.
