Fitter than your own shadow

Nutrition Contexta demonstrates for Bio-Familia: If you eat the right things, you can also achieve more The crunchy müesli from Bio-Familia is the ideal basis for a healthy and wholesome diet. The muesli specialist's wide range includes classics such as the legendary Champion muesli, but also modern "lifestyle muesli" such as the new Familia BodyBalance, which ensures particularly good digestion thanks to the addition of figs and prunes. Either way, anyone who starts the day with an organic Familia müesli is more agile and has more stamina, and Contexta is now highlighting the performance-enhancing effect of organic Familia müesli in an original print campaign with the claim "There's more in you". The motifs showcase active people who demonstrate in a surprising way just how much they have in them: thanks to the consumption of Bio-Familia, they are capable of far greater performance. This is visualized with a shadow that makes the difference in performance clear with a tongue-in-cheek montage. For example, the Bio-Familia Champion motif shows a runner running on full of energy, while his shadow is left behind exhausted. Similarly, CD Bene Abegglen and AD Frederick Rossmann's advertisement for the new BodyBalance shows a young woman who outperforms her shadow in terms of energy and balance thanks to her optimal diet.
Bio-Familia in Sachseln on Lake Sarnen has been producing Swiss muesli, which is now sold worldwide, since 1954. The founding family's idea was to industrially produce the successful diet of Dr. Bircher-Benner, a Swiss doctor at the end of the 19th century. This idea became the Familia organic Bircher muesli - healthy nutrition for the whole family. The product was soon exported. The Swiss word "müesli" soon gained worldwide fame thanks to global exports.
With the Champion product, the company is also on board as an official supplier to Alinghi.
Andreas Panzeri