Fisch.Meier.Direkt thematizes normality for Insieme Zurich
The creative team at Fisch.Meier.Direkt has designed a campaign for the Insieme Zürich association that explores the question of what is normal. Using optical illusions on F200 posters, ads, and flyers, the campaign suggests a difference where none actually exists.
The creatives at Fisch.Meier.Direkt have designed a campaign for the Insieme Zurich association that revolves around the question of what is normal. What is normal or not is often only in the eye of the beholder, according to a statement from the agency. Optical illusions are used on F200 posters, advertisements and flyers to suggest a difference where there is none. It is precisely this statement that is at the heart of the work of Insieme Zurich, an organization that has been working to integrate people with disabilities into society for 50 years. Thanks to the support of Fisch.Meier.Direkt and other partners in production and media, Insieme was able to make itself heard by a broad public on the occasion of its anniversary under the motto "50 years completely normal".
