Fisch.Meier.Direkt: Laax is extremely good

 
People from Valais, Appenzell and even Austria admit that Laax has the best ski resort to offer. Three new audio commercials for the winter sports resort, created by Zurich agency Fisch.Meier.Direkt, are based on this concept. The speakers praise the advantages of Laax in the broadest dialect. The commercials can be heard on Radio Grischa and Radio Liechtenstein from Thursday. According to a press release, the ADAC Ski Guide and the ADAC travel magazine Ski 2008 named Laax a top ski resort and winner in the Snowpark category.