Cinematic experiment
Marketing It's now official: 1,000 copies of the October issue of the free monthly magazine *Film demnächst*, which was offered on a trial basis at newsstands for three francs, were sold.
Marketing It is now certain: 1000 copies of the October issue of the free monthly magazine Film demnächst, which was offered at newsstands for three francs on a trial basis, were sold. "That's not bad," comments Product Manager Jean-Pierre Grey on sales. In parallel to the kiosk trial, the next film will be available free of charge in cinemas as usual. However, as an incentive to buy, a DVD was also attached to the newsstand copies with trailers of around 50 films that were shown in cinemas between October and January. According to Grey, it has not yet been decided whether the experiment will be repeated. (mk)
