Mainland: New campaign developed for Swiss family
The Festland agency has created a branding campaign for the Swiss family designed to showcase what makes the magazine's world unique.
The agency writes in a press release that it is the diverse topics that are described in multi-page reports with strong images that provide the reader with knowledge and new insights. The visual hook is authentic, strong images. The terms assigned in the headline are intended to trigger associations in the viewer. The Swiss family interprets the terms in their own way, presenting their world to the public in a surprisingly different way in a friendly and tongue-in-cheek manner.
Client: Swiss family. Markus Mehr (overall management), Sophia Pichler (marketing management). Advertising agency: Mainland St. Gallen / Zurich.
