Mainland: Launch campaign developed for Zentraljob.ch
Since January, Zentraljob.ch, the new job platform of the Neue Luzerner Zeitung, has been bringing vacancies to the computer screen. The launch campaign was created by the advertising agency Festland St.Gallen/Zurich.
In the campaign, Festland points the way to the digital job portal for the Neue Luzerner Zeitung: at the click of a mouse, new professional worlds open up, depicted with typical work equipment. The concept is used in advertisements, posters, online advertising, TV, radio, and dialog marketing.
Radio spot 1.mp3
Radio spot 2.mp3
Responsible at Zentraljob.ch: Bruno Hegglin (Head of Advertising Market, Neue Luzerner Zeitung), Edi Lindegger (Advertising Manager, Publicitas), Roger Duss (Head of Marketing Services, Publicitas).
