Mainland: Launch campaign realized for the new St. Gallen stream
St. Gallen’s municipal utility company is introducing new electricity products effective January 1, 2012, thereby advancing the expansion of its green electricity supply. To ensure effective communication, Festland St. Gallen/Zurich has developed a launch campaign.
A personalized mailing, microsite, brochure, advertisements, F24 posters and a cinema spot produced by Encore and directed by Neil Stubbings provide information about the new features. On the microsite, around 52,000 customers of Sankt Galler Stadtwerke can order their electricity easily and conveniently. The integrated electricity calculator calculates the prices for each electricity product based on consumption over the last twelve months. And shows how little it takes to do something for an ecologically sustainable future.
Responsible at Sankt Galler Stadtwerke: Peter Graf (Member of the Executive Board). Advertising agency: Mainland, St.Gallen/Zurich.
