Mainland: Looking for a new PHSG
In its search for prospective teachers, the University of Teacher Education of the Canton of St. Gallen (PHSG) is relying on digital word-of-mouth marketing.
On the specially developed Internet platform Tellyourfriends.ch young people have the opportunity to send personalized MMS messages and electronic or printed postcards to their friends free of charge. Each message sent also contains a reference to the teacher training program and current information events at the PHSG. Those who take part also have the chance to win an iPhone.
Responsible at the University of Teacher Education of the Canton of St. Gallen: Markus Seitz, (Administrative Director). Agency: Mainland, St. Gallen/Zurich.
Responsible at the University of Teacher Education of the Canton of St. Gallen: Markus Seitz, (Administrative Director). Agency: Mainland, St. Gallen/Zurich.
