Ferris reflects on Swiss children's feelings of happiness

"What does happiness mean for Swiss children?" asks a new television campaign. The Ferris Bühler communications agency has produced four TV trailers on behalf of the aid organization of the Protestant Churches of Switzerland (Heks), which aim to shed light on the connection between happiness and material desires. Prosieben, Sat.1 and Kabel Eins are making airtime available free of charge as part of their corporate social commitment. The TV commercials show two male and two female teenagers recording their personal happiness in the idyllic snowy landscape of the Swiss mountains. The young people associate happiness with material goods as a matter of course. The commercial concludes with the statement: "Many people have a different understanding of happiness. Heks helps where it is most needed." The aid organization wants to make it clear that happiness for children in poorer countries depends less on consumption and more on more existential things.
The four trailers can be seen daily in the Swiss advertising windows of Prosieben, Sat. 1 and Kabel Eins from December 20 until mid-February 2008.
Responsible at Ferris Bühler Communications:

Ferris Bühler (overall responsibility), Olga Cudakova (creative direction), Franco Di Nunzio (camera/editing), Ruedi Guyer (sound), Christian Strahm (lighting), Markus Tofalo (graphics), Michael Kull (music). Responsible at HEKS: Hanspeter Bigler-Tillison (Head of Communications). Responsible at SevenOne Media Switzerland: Hardy Lussi (Managing Director), Ole Rauch (Head of Marketing).