Felder Vogel appears for SBB Real Estate
SBB Real Estate is developing the «Rösslimatt» site to accommodate commercial, service, restaurant, and residential uses. Felder Vogel, in collaboration with SBB Real Estate, has defined the branding that will characterize both the site and the individual buildings.
Ovrea Corporate Personality was used for this. The branding for the site is to become an autonomous brand, independent of SBB, which reflects the diversity of use and enables clear positioning, the agency said in a press release on Thursday. Felder Vogel has created the following elements as a first step: Naming, logo, corporate design, brochure "perron - village luzern rösslimatt" and the Website for the first project phase.
Responsible at Felder Vogel: Daniel Felder (art direction), Mark Vogel (strategy, concept and text), Dorothee Ketterer and Andrea Pfister (project management and media), Michael Mathis (graphic design), Menk Bürgi (photography), Janic Halioua (film), Ina Gammerdinger (social media and PR). Responsible at SBB Real Estate: Massimo Guglielmetti (SBB Development, GPL Site Development), Ruedi Eicher (SBB Marketing), Urs Schmid (SBB Communications), Eduardo Silva (SBB Investment Property Management), Marco Imboden (SBB Portfolio Management), Ronny Reuther (SBB Development, GPL Construction Site A).
