Felder Vogel stages "Jackie" as an attitude to life
Felder Vogel has positioned the newly launched «Jackie» wine brand as a way of life for wine producer Scherer & Bühler. The campaign runs under the slogan «Consumption is an expression of lifestyle.».
"Jackie", the dog with human features and DJ qualities, is intended to get 18 to 25-year-olds excited about the new wine in a casual and relaxed way. Fresh campaigns and promotions, cheeky language and a young design are intended to appeal to the party scene, the agency said in a statement on Thursday.
In addition to naming, wine labels, packaging, advertising and promotion, the agency is also responsible for the entire online presence. This includes the website Jackie-wow-ch with in-house produced party sound, an animated film "DJ Jackie" and a social media concept. The basis for strategy, brand management and corporate design is a definition of values with Ovrea Corporate Personality.
Responsible at Felder Vogel: Mark Vogel (strategy, value definition and naming) Daniel Felder (strategy, art direction and illustration), Andrea Lacusteanu (concept and text), Ina Gammerdinger (social media concept and web), Andrea Pfister (project management), Mike Häfliger (sound), Janic Halioua (animation).
