Fine-harsh appearance of home Zurich for vegan chocolate bar Minor Dark
Following the launch of Minor Almond, the long-established Swiss brand is introducing its second vegan chocolate bar, «Minor Dark 60% Cocoa.» Heimat Zürich is whetting people’s appetites for it with posters and online campaigns.
The new chocolate bar is a response to the target group's demand for products without animal ingredients. Heimat Zürich created posters and a landing page for the new product for Minor. Since the advertising materials are also intended to appeal primarily to men, a male testimonial was staged in a warm, dark visual world. Like Minor Almond, the fine-tart newcomer is also advertised with the claim "My piece of happiness".
Minor is best known throughout Switzerland for its "cult stick" Minor Original. Alongside Munz, it is one of the two house brands of Flawil-based Maestrani, founded in 1852.
Responsible at Minor: Cordula Glasmacher (Lead Branding & Communications), Jasmine Rusch (Marketing Manager). Responsible agency: Home Zurich.
