FCB Zurich: The first crowdsourced national anthem
FCB Zurich presents the first crowdsourced national anthem. On an online platform, users can submit suggestions for the lyrics and music of a new anthem.
Since the beginning of 2014, Switzerland has been searching for a new national anthem - all Swiss citizens have until June 30 to submit their individual suggestions for the new lyrics and melody. Or even better: you can take the opportunity to submit your own suggestions on the online platform created especially for this purpose. Your-hymn-for-switzerland.ch to collaborate on a collective version of the anthem. The result of the joint effort could go down in history as the world's first crowdsourced national anthem.
It is very easy to take part and is open to everyone in Switzerland. On the campaign website, you can enter the words, sounds and moods that are important to you for the new national anthem: it's as simple as a few clicks. No previous musical knowledge is necessary. The sum of the collected data is then used to compose a truly democratic proposal for the new national anthem. The authors of the work are therefore all Swiss people - more precisely, those who take part.
The agency FCB Foote, Cone & Belding from Zurich launched the unusual campaign and the associated online platform. "It would be great if the whole of Switzerland could join us in creating the new anthem," comments Cornelia Harder, CEO of FCB Zurich. The result of the joint anthem will be presented to the public following the official submission.
