FBM Communications: Appearance for Hamilton View
Hamilton View is a development in Glattpark that aims to set future-oriented living standards. The Zurich agency FBM Communications is supporting Früh Immobilien with the entire presentation.
The Hamilton View development in Glattpark is the first condominium to be built directly on Glattpark Lake. Modern technologies such as high-speed internet, digital TV, music streaming and internet telephony are already available in all apartments. "We call this technology smart living, which creates a future-oriented standard of living," says Marco Früh, Managing Director of Früh Immobilien und Partner.
Are you a Hamilton?
The Zurich agency FBM Communications developed the logo design and the basic concept for the visual implementation: the Victory sign. A teaser campaign was launched at the start of sales with posters and the slogan "Are you a Hamilton?" to attract attention in the Zurich region. The answer followed two weeks later with various posters featuring people of all ages explaining why exactly they are a Hamilton.
Magazine, visualizations & virtual book
The Hamilton View magazine was published at the same time: "Instead of a traditional brochure, our client decided that we should design a creative magazine that was published in a large print run of 10,000 copies, which had never been done before," says Carmen Schiltknecht, Managing Director at FBM Communications. The website with visualizations (Raumgleiter) and TV commercials on Tele Züri were also launched at the start of sales. A specially developed app (Platingroup) also takes account of the digital trend. "You can use it to take a virtual walk through the apartment or courtyard," adds Schiltknecht. Other special communication features include a virtual book and other surprising special promotions that will only be announced later in the marketing process. Initial results show: The Hamilton View residential project has met with a great response in the greater Zurich area, according to a press release issued on Tuesday.
Responsible at FBM Communications: Carmen Schiltknecht (CD & Consulting), Daniel Käser (AD), Julia Trunkwalter (Order Processing), Lukas Krebs (Editorial), Elie Kerbage (PR & Media Relations). Responsible at Früh Immobilien & Partner: Marco Früh (overall responsibility), Simina Stoenescu (graphic design, media), Sarah Boll (sales).
