Fax: Publicis buys Saatchi & Saatchi

The French advertising group Publicis has submitted a takeover bid to the British agency Saatchi & Saatchi. Publicis is paying over three billion francs in shares.

French advertising group Publicis has made a takeover bid for British agency Saatchi & Saatchi. Publicis will pay over three billion francs in shares.Fax Publicis buys Saatchi & Saatchi The new Publicis Groupe SA, in which Saatchi's owners will hold 30 percent, ranks fifth in Advertising Age's agency rankings with billings of 3.3 billion francs. Saatchi & Saatchi is to be known as
be managed as an independent network.
Nike Tenders Media Sportswear manufacturer Nike has re-tendered its media budget for Europe. A shortlist will be drawn up soon. Six years ago, Nike pulled its budget, which is now around 150 million Swiss francs, from CIA and distributed it among local supervisors. In Switzerland, it is with MC Media Company, Zurich.
Communications association: redundancies The Kommunikationsverband.de is to become leaner and more interactive. According to a member survey and industry experts, the association wants to focus on the web as a portal for specialist information. The administration will be outsourced, long-time employees of the office will be dismissed.
EU tobacco advertising ban wobbles The EU-wide advertising ban on tobacco products planned for summer 2001 is unlikely to come into force. In the opinion of the expert at the European Court of Justice, Advocate General Nial Fennelly, the internal market does not provide a legal basis for such a ban. The EU advertising directive is null and void, according to his legal opinion. The Court's ruling is expected in October.

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