Fax: Grey gives himself holding
Grey Advertising Inc. unites its various communications companies under one holding umbrella. This is intended to meet the fast
Grey Advertising Inc. unites its various communications companies under one holding umbrella. This is to take account of the rapid growth of the market and of non-traditional agencies. The holding company will be called Grey Global Group Inc. The traditional advertising arm will be renamed Grey Worldwide. The change is subject to shareholder approval. Edward Meyer remains at the helm as President and CEO of Grey Global Group.
Volvo consolidates European business Swedish carmaker Volvo has consolidated its European media budget ($200 million) with Mindshare. It is also looking for a new creative lead agency for Europe. The previous handler, Gothenburg-based Forsman & Bodenfors, returned the budget in March. The changes are related to the acquisition of Volvo by Ford.
FAZ Overview of the Net Economy The Frankfurter Allgemeine Zeitung (FAZ) is doubling its coverage of new media. In future, the Netzwirtschaft im Überblick page will highlight topics on the Internet, telecommunications and e-commerce on Mondays and Thursdays. It will be produced by the business editorial team.
White knight for Young & Rubicam The takeover bid from WPP did not please some managers at Young & Rubicam: They fear too much interference in the management of the agency. According to the Financial Times, a group around Chief Operating Officer Tom Bell is therefore looking for a partner to save Y&R from the takeover. Negotiations with such a "white knight" are "quite concrete".
Volvo consolidates European business Swedish carmaker Volvo has consolidated its European media budget ($200 million) with Mindshare. It is also looking for a new creative lead agency for Europe. The previous handler, Gothenburg-based Forsman & Bodenfors, returned the budget in March. The changes are related to the acquisition of Volvo by Ford.
FAZ Overview of the Net Economy The Frankfurter Allgemeine Zeitung (FAZ) is doubling its coverage of new media. In future, the Netzwirtschaft im Überblick page will highlight topics on the Internet, telecommunications and e-commerce on Mondays and Thursdays. It will be produced by the business editorial team.
White knight for Young & Rubicam The takeover bid from WPP did not please some managers at Young & Rubicam: They fear too much interference in the management of the agency. According to the Financial Times, a group around Chief Operating Officer Tom Bell is therefore looking for a partner to save Y&R from the takeover. Negotiations with such a "white knight" are "quite concrete".
