Fax: EU attacks tobacco advertising again
The EU is once again making an attempt to implement a Europe-wide ban on tobacco advertising in print media and on the radio.
The EU takes another run at a Europe-wide ban on tobacco advertising in the press and on the radio.Fax EU attacks tobacco advertising again
In an initial debate among EU health ministers, a broad majority emerged in favor of the EU Commission's proposals. Only Germany, Luxembourg and Greece want to exclude local and regional newspapers and local radio from an EU-wide regulation. A first ban on tobacco advertising failed last fall due to a lawsuit filed by the red-green German government.
Malone wants to join Premiere World The U.S. media group Liberty Media is looking to buy into Kirch's pay TV station Premiere World. Liberty wants to acquire Rupert Murdoch's News Corp. stake (22.03 percent). Murdoch had announced several times in the past that he would divest Premiere World if the channel failed to meet its subscriber targets this year. The Kirch Group has confirmed initial talks with Liberty Media.
Havas dissolves network The French advertising group Havas Advertising is dissolving its Diversified Agencies Group agency network. Most of the member companies will be integrated into Havas' three future main brands, Euro RSCG, Arnold Worldwide and Media Planning Group. The Group's most important agency, the direct marketing company Brann, will in future be part of Arnold Worldwide.
Grey wins Mars in Europe The chocolate bar Mars will be handled by Grey Worldwide in Europe in the future. Grey won the pitch against budget holder D'Arcy and BBDO Worldwide. All three agencies already look after other Mars Inc. brands. D'Arcy has already lost its second Mars Inc. budget in just a short time. At the beginning of October, the agency already had to cede the European budget of Uncle Ben's Rice to BBDO.
In an initial debate among EU health ministers, a broad majority emerged in favor of the EU Commission's proposals. Only Germany, Luxembourg and Greece want to exclude local and regional newspapers and local radio from an EU-wide regulation. A first ban on tobacco advertising failed last fall due to a lawsuit filed by the red-green German government.
Malone wants to join Premiere World The U.S. media group Liberty Media is looking to buy into Kirch's pay TV station Premiere World. Liberty wants to acquire Rupert Murdoch's News Corp. stake (22.03 percent). Murdoch had announced several times in the past that he would divest Premiere World if the channel failed to meet its subscriber targets this year. The Kirch Group has confirmed initial talks with Liberty Media.
Havas dissolves network The French advertising group Havas Advertising is dissolving its Diversified Agencies Group agency network. Most of the member companies will be integrated into Havas' three future main brands, Euro RSCG, Arnold Worldwide and Media Planning Group. The Group's most important agency, the direct marketing company Brann, will in future be part of Arnold Worldwide.
Grey wins Mars in Europe The chocolate bar Mars will be handled by Grey Worldwide in Europe in the future. Grey won the pitch against budget holder D'Arcy and BBDO Worldwide. All three agencies already look after other Mars Inc. brands. D'Arcy has already lost its second Mars Inc. budget in just a short time. At the beginning of October, the agency already had to cede the European budget of Uncle Ben's Rice to BBDO.
