Fax: Adlink markets Tamedia exclusively
Tamedia is entrusting the marketing of its online media to AdLink Internet Media on an exclusive, long-term basis.
Tamedia hands over the marketing of its online media exclusively and on a long-term basis to AdLink Internet Media.Fax Adlink markets Tamedia exclusively
At the same time, it is taking a 33.3 percent stake in AdLink Switzerland. Thanks to the partnership, Tamedia wants to be able to concentrate on expanding the content of its platforms. Adlink CEO Michael Kleindl emphasized that nothing has changed in the marketer's independence as a result. The losers in the agreement are Qualiclick and Real Media, which had previously sold advertising space on Tamedia sites.
Swiss Fun in Basel Cablecom's Swiss Fun digital TV service is also making its way into Basel: From Wednesday, the station package will be broadcast on the Balcab network. The package comprises 25 radio and 30 television stations. Included are N3, M6, ERT, RTS and CNBC; these will be switched off as analog stations on the Balcab network. NBC will be newly switched on, Balcab announced. A decoder is required to receive Swiss Fun.
TV 3 continues to growIn October, TV 3 was again in second place in terms of primetime market share. The Tamedia station had captured this position in September with a programming offensive (namely the launch of "Big Brother"). In October, TV 3 gained another 1.4 percentage points among 15- to 49-year-olds to 10.1 percent, according to Telecontrol data reported by TV 3. Number one remains SF 1, which also made slight gains (24.4 percent). TV 3's highlight was the October 29 vote-out from the "Big Brother" container, which was watched by 445500 people of all ages (30.4 percent market share among 15- to 49-year-olds).
Radio Central wants second programThe local station Radio Central, domiciled in Brunnen SZ, wants a license for a second program. Central 2 is to broadcast folk and popular entertainment music for the mountain and rural region on VHF. Radio Central announced that the license application will be submitted to the Federal Office of Communications in the next few days.
Swiss News recordSwiss News, Tele 24's national news program, reported a new viewer record in October. On average, Swiss News was watched by 277,000 viewers. This represents a 44 percent increase over the same month last year. The previous record month was August 2000, with about 240,000 viewers.
La Quotidiana without Engadine editorial staff At the Rhaeto-Romanic daily newspaper La Quotidiana, the Engadine editorial staff will be laid off at the end of January next year. Three journalists are affected, as the newspaper announced on Thursday. Editor-in-chief Martin Cabalzar told SDA the layoffs are a direct reaction by publisher Hanspeter Lebrument to the federal government's rejection of a project to distribute the newspaper in the Engadine as unconstitutional. The project envisaged that the Lia Rumantscha and the Südostschweiz publishing house would have subsidized the distribution with 50000 and 20000 Swiss francs respectively.
Radio Grischa and Radio L with CombiThe two private stations Radio Grischa and Radio L will advertise together at the beginning of next year. For this purpose, the Grisons and Liechtenstein stations are establishing an advertising platform called "2-Länder Radio-Combi". The stations together cover the area from Lake Constance to the Engadine, the radios announced. The secondary tariff is on average 10 percent below the individual tariffs of the two stations.
11 Swiss on IP Top shortlistAt the international IP Top Award, which honors outstanding Internet content, the jury shortlisted 58 of 204 entries. Of the 38 Swiss applicants, 11 are still on the list. These include NZZ Online, Tages-Anzeiger Online, eBund and the PDA offering from Bluebanana. Among others, ZHOL, the Zurich portal of award sponsor Ringier, did not make it onto the list. With three finalists, Screenlight Interactive, Zollikon, is the best-represented Swiss agency.
At the same time, it is taking a 33.3 percent stake in AdLink Switzerland. Thanks to the partnership, Tamedia wants to be able to concentrate on expanding the content of its platforms. Adlink CEO Michael Kleindl emphasized that nothing has changed in the marketer's independence as a result. The losers in the agreement are Qualiclick and Real Media, which had previously sold advertising space on Tamedia sites.
Swiss Fun in Basel Cablecom's Swiss Fun digital TV service is also making its way into Basel: From Wednesday, the station package will be broadcast on the Balcab network. The package comprises 25 radio and 30 television stations. Included are N3, M6, ERT, RTS and CNBC; these will be switched off as analog stations on the Balcab network. NBC will be newly switched on, Balcab announced. A decoder is required to receive Swiss Fun.
TV 3 continues to growIn October, TV 3 was again in second place in terms of primetime market share. The Tamedia station had captured this position in September with a programming offensive (namely the launch of "Big Brother"). In October, TV 3 gained another 1.4 percentage points among 15- to 49-year-olds to 10.1 percent, according to Telecontrol data reported by TV 3. Number one remains SF 1, which also made slight gains (24.4 percent). TV 3's highlight was the October 29 vote-out from the "Big Brother" container, which was watched by 445500 people of all ages (30.4 percent market share among 15- to 49-year-olds).
Radio Central wants second programThe local station Radio Central, domiciled in Brunnen SZ, wants a license for a second program. Central 2 is to broadcast folk and popular entertainment music for the mountain and rural region on VHF. Radio Central announced that the license application will be submitted to the Federal Office of Communications in the next few days.
Swiss News recordSwiss News, Tele 24's national news program, reported a new viewer record in October. On average, Swiss News was watched by 277,000 viewers. This represents a 44 percent increase over the same month last year. The previous record month was August 2000, with about 240,000 viewers.
La Quotidiana without Engadine editorial staff At the Rhaeto-Romanic daily newspaper La Quotidiana, the Engadine editorial staff will be laid off at the end of January next year. Three journalists are affected, as the newspaper announced on Thursday. Editor-in-chief Martin Cabalzar told SDA the layoffs are a direct reaction by publisher Hanspeter Lebrument to the federal government's rejection of a project to distribute the newspaper in the Engadine as unconstitutional. The project envisaged that the Lia Rumantscha and the Südostschweiz publishing house would have subsidized the distribution with 50000 and 20000 Swiss francs respectively.
Radio Grischa and Radio L with CombiThe two private stations Radio Grischa and Radio L will advertise together at the beginning of next year. For this purpose, the Grisons and Liechtenstein stations are establishing an advertising platform called "2-Länder Radio-Combi". The stations together cover the area from Lake Constance to the Engadine, the radios announced. The secondary tariff is on average 10 percent below the individual tariffs of the two stations.
11 Swiss on IP Top shortlistAt the international IP Top Award, which honors outstanding Internet content, the jury shortlisted 58 of 204 entries. Of the 38 Swiss applicants, 11 are still on the list. These include NZZ Online, Tages-Anzeiger Online, eBund and the PDA offering from Bluebanana. Among others, ZHOL, the Zurich portal of award sponsor Ringier, did not make it onto the list. With three finalists, Screenlight Interactive, Zollikon, is the best-represented Swiss agency.
