Favo for Nike: Basel Toreros to defeat the Catalan Bull
The Basel-based agency Favo has created a major campaign for Nike promoting the October 22 match between FC Basel and FC Barcelona. A giant poster in downtown Basel features FCB player Benjamin Huggel as a matador.
The Basel-based agency Favo has created a major campaign for Nike to promote the October 22 match between FC Basel and FC Barcelona. A giant poster created specifically for this event adorns a scaffolding structure in downtown Basel.
In the image, FCB player Benjamin Huggel appears as a matador holding a soccer ball, his towering figure dominating the street scene. His cape shimmers in the team colors of red and blue, which are shared by the two rival soccer clubs. In his role as a bullfighter, Huggel embodies what the FCB, according to the press release, needs to defeat the Catalan «Toro» as a matador: the will to win, fighting spirit, courage, pride, brilliance, and technique.
The giant poster is also intended to promote the new Nike store in Basel, which is set to open in November.
In the image, FCB player Benjamin Huggel appears as a matador holding a soccer ball, his towering figure dominating the street scene. His cape shimmers in the team colors of red and blue, which are shared by the two rival soccer clubs. In his role as a bullfighter, Huggel embodies what the FCB, according to the press release, needs to defeat the Catalan «Toro» as a matador: the will to win, fighting spirit, courage, pride, brilliance, and technique.
The giant poster is also intended to promote the new Nike store in Basel, which is set to open in November.
Contact at Nike: Heiko Brunner (Marketing). Responsible at Favo: Hinrik Wachsmuth (text), Noel Morganho (art), Manuela Thal (consultant).
