Fastr and Aroma realize opening event for BYD Switzerland
Electric vehicle manufacturer BYD entered the Swiss market at the beginning of April. Fastr and Aroma jointly organized a two-day launch event on Tuesday and Wednesday, attended by members of the press, influencers, VIPs, the dealer network, and other guests.
The Fastr agency was in the lead for the design of the opening event and worked closely with the specialist for spatial staging and interactive brand experiences Aroma. The Umwelt Arena in Spreitenbach near Zurich was extensively redesigned for the magnificent opening ceremony with around 500 guests.
BYD is entering the Swiss market with the BYD Seal, BYD Sealion 7 and BYD Seal U DM-i models. Further models will be added to the range on an ongoing basis.
