Fantasy burger
The advertising agency has developed a campaign for Bell that stylizes fast food into works of art and makes the burger a matter for the boss.
Cooking for yourself is the trend. It's fun, usually tastes better when prepared with love and also satisfies the desire for creative activity. "Make your own burger" is therefore the slogan above the new subjects for a Bell communication campaign. The Swiss advertising agency is promoting the burgers and meatballs with imaginative suggestions for "homemade" creations with ingredients that suit a very personal taste. The campaign with four different "menu suggestions" is being used throughout Switzerland with trailers on public transport and print ads. An on-pack leporello on all burger and meatball products refers to the competition on Facebook. Any self-proclaimed top chef can use this channel to photograph their own burger creation and post it online. At Bell itself, the development of new recipes in the run-up to the campaign has also developed a very enthusiastic momentum of its own. The professional subjects were photographed by Eugen Leu & Partner and edited by Felix Schregenberger. "Of course, you couldn't eat this food photography. There are too many toothpicks in the meat," explains Sarah Hiltebrand at the advertising agency. For the really edible suggestions in the competition, there is a trip to Hamburg to be won as well as various utensils for professional amateur chefs. pan
