Faeh+Faeh Film implements HR testimonial videos for BMW
As part of the group-wide «Future Retail» program, BMW Switzerland brought on board the company Faeh+Faeh Film to produce HR testimonial videos. The goal was to offer a genuine look behind the scenes at BMW and provide authentic information.
BMW is linked in Switzerland by a strong partner network. This is done with the aim of setting premium standards in all areas - from sales to service and customer care to technology. Committed individuals are offered entry-level opportunities in sales and technical areas related to automobiles throughout Switzerland.
Faeh+Faeh Film was commissioned to create the career website Bmw-partner-career.ch Implement authentic and differentiating testimonial videos. Prospective Recruiting Solutions worked with BMW to create true employee stories. Faeh+Faeh Film designed the matching storyboards. Filming took place at the headquarters of BMW Switzerland in Dielsdorf in Zurich. Editing and post-production including graphics and subtitling in three languages were also part of the assignment. The result is six authentic HR testimonial videos that support the BMW brand's recruitment strategy.
Digitalization brings new opportunities, especially in HR and employer branding. The cards are being reshuffled for employers in the wake of the shortage of skilled workers. Those who now courageously and boldly present their corporate culture to the outside world will open up new opportunities for networking with new and suitable employees. Faeh+Faeh Film wants to shake up the employer branding world with authentic and differentiating stories and build the bridge to digitalization in the HR industry.
