Facing: Branding of a new French wine line
Facing was commissioned to develop a brand for French wines and to design an entire wine line. Facing has also designed labels for various other wines.
Based on the brand positioning, Facing defined various search fields and came up with over 300 name suggestions. The new line is called "Collection Royale" and will be launched on the market with one Beaujolais and one Côtes du Rhône as well as two Bordeaux wines. The line will be supplemented with other specialties in the future, the agency said in a press release.
In keeping with the chosen name, the French royal world was examined more closely. Various elements from this period served as the basis for the development of the brand icon. Finally, the bust of Louis XIV was illustrated and used as a medal-like icon - combined with a gold embossed print. The royal blue base color gives the label the desired noble appearance.
The respective wine type designations are shown in an additional label below the brand icon
attached. In this way, any number of wines can be included in this line.
Responsible at Schuler St. Jakobskellerei: Daniel Ehrensberger, Marketing Director. Responsible at Facing: Lucius Leonhardt (strategy), Sarah Meili (consulting), Roger Sandmeier (CD) Isabelle Lozano (design), Felix von Pless (illustration).
In keeping with the chosen name, the French royal world was examined more closely. Various elements from this period served as the basis for the development of the brand icon. Finally, the bust of Louis XIV was illustrated and used as a medal-like icon - combined with a gold embossed print. The royal blue base color gives the label the desired noble appearance.
The respective wine type designations are shown in an additional label below the brand icon
attached. In this way, any number of wines can be included in this line.
Responsible at Schuler St. Jakobskellerei: Daniel Ehrensberger, Marketing Director. Responsible at Facing: Lucius Leonhardt (strategy), Sarah Meili (consulting), Roger Sandmeier (CD) Isabelle Lozano (design), Felix von Pless (illustration).
