Technical jargon: What does "buggy" mean?

buggy; AdjectiveBuggy is an adjective that describes things in the digital world that have not been properly programmed or still contain bugs (bugs, errors). For communication professionals whose children were born in the 90s, the buggy was of course something completely different: a real alternative to the clunky baby carriage that your own parents wanted to give you for your grandchildren. The buggy was small, maneuverable, foldable, agile and therefore very contemporary. Above all, the first part-time daddies in the industry could easily line up two people at the back of the streetcar without causing a huge traffic jam. This is in stark contrast to today, where off-roader baby carriages such as the Denim 107, Nautic or easywalker take up two parking spaces. However, such a buggy didn't last for the second child because it was designed like a Nespresso machine: it lasted exactly 20 months, then you had to buy a new one. Maybe that's why all the children who roared in these things now talk so lightly about faults that should have been fixed by the time they left work: "The thing works, it's still a bit buggy, but otherwise it's really easy. Don't you think?" Well, that's often not enough of an answer for clients from the pre-buggy era. When they hear "finished", they think it's "finished". But they try to react to half-baked and not-quite-finished things with the same nonchalance as digital natives. In turn, this pasted-on nonchalance or feigned agility can come across as rather buggy. In other words, it still needs to be tested and practiced until it fits perfectly.*Benno Maggi is co-founder and CEO of Partner & Partner. He created the section "Vom Fach" in the NZZ FOLIO and was in charge of it for years. He presents and decodes words and terms that can be used either for small talk, being important, getting excited, playing Scrabble or simply for fun.

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