Eyeloveyou: Four good reasons for Swiss organic
The Eyeloveyou agency has launched an annual cross-media campaign to promote Swiss organic products from the Demeter and Bio Suisse labels in specialist shops compared to products from abroad. The campaign is underpinned by the slogan "For good reason.
Whole-farm production, gentle processing, short transportation routes and social partnership - four good reasons that speak for top quality. The cross-media campaign dramatizes the meaning and purpose of Swiss organic products in a charming way using numerous promotional measures at the POS, advertisements in the trade press and a website. The focus is on supporting specialist retailers with promotional materials at the POS: In over 40 organic stores in German-speaking Switzerland, customers are given an understanding of the two labels Demeter and Bio Suisse. A leaflet also provides background information and a competition promises attractive prizes relating to the world of organic products. As an accompanying measure, advertisements will be placed in the trade press.
Visitors to the information platform can also Aus-gutem-grund.ch The mobile-optimized website can be accessed directly via smartphone using a QR code, which is prominently placed on all offline measures.
Responsible at Bio Suisse: Valérie Monnin (Key Account Management), Sylvia Ziegler (Project Manager Communications) .Responsible at Demeter: Christian Butscher (President), Aline Haldemann (Coordinatrice de marché). Responsible at Eyeloveyou: Stevie Fiedler (art direction), Oliver Kirschbaum (consulting, concept), Michael Leuenberger (text). Programming: 316tn.
