Eyeloveyou creates colorful children's laughter

As part of the rebranding of the Pro UKBB Foundation, Eyeloveyou designed a children’s book that tells the story of Boby the Bear. Boby is an integral part of the new brand identity, which was also developed by Eyeloveyou.

Editorial - November 25, 2013

On November 20, 2013, just in time for Children's Day, the Pro UKBB Foundation (University Children's Hospital Basel) presented the children's book "Christmas at the Children's Hospital". It tells a Christmas story about Boby, the foundation's mascot. The children's book was drawn by Stevie Fiedler, Art Director of the Basel advertising agency Eyeloveyou. Eyeloveyou also created the new concept for the foundation's visual identity, which uses Boby the hand-drawn bear as an integral part of all measures.

Sporting ambassador in the limelight

A prominent ambassador is supporting the new direction of the Pro UKBB Foundation: Yann Sommer, goalkeeper for FC Basel 1893, brings smiles to the faces of children in the children's hospital. Eyeloveyou developed a photo concept and carried out the photo shoot to honor this commitment.

Pro UKBB in print and on the web

As an accompanying print measure, a leaflet has also been developed that summarizes the Foundation's new objectives in a concise manner and can be used as information material at stands and other activities.

The website has also been completely redeveloped Pro-ukbb.ch. It now presents itself as a contemporary responsive one-pager with content sections that can be scrolled sideways.

Responsible at Stiftung Pro UKBB: Rita Kohlermann (President of the Board of Trustees), Regula Gysin (Member of the Board of Trustees), Susanne Hostettler (Managing Director). Responsible at Eyeloveyou: Stevie Fiedler (design, concept), Oliver Kirschbaum (consulting, concept), Marleen Diener (project management), Stian Foss (photography), Arteria (programming).