Eyeloveyou for The Cover Media on air
On behalf of The Cover Media, Eyeloveyou designed and implemented the redesign of the group's website. The new design brings together two media that could hardly be more different.
The Cover Media from Basel specializes in radio advertising in Switzerland and neighbouring countries. The company thus serves a medium with a long tradition. Nevertheless, radio is as up-to-date as ever. Just as up-to-date as The Cover Media's service: specialized in today's needs and circumstances and with an all-round package for its customers.
The divisions of the Cover Media Group identify themselves through color. The new website picks up on these colors. This creates a clearly structured, visual overall concept. The contrast between the antique receivers and transmitters in the colorful headers and the clear lines of the website structure creates a balance between the tradition of the medium and its topicality. At the same time, the typography and layout of the websites are modern - clear lines and a generous layout define the appearance.
A special application for Covermedia.ch an extended radio station search with filters according to broadcasting area. In addition, a gallery was developed that can display images, sound or film as required. As an additional measure Theposmedia.ch developed an animated film that communicates The POS Media's offering clearly and comprehensibly in just 100 seconds. For Tcm-service.ch a 3D map has been integrated, which clearly shows the catchment area of the radio stations in the two border triangles.
Responsible at The Cover Media: Hans-Ueli Zürcher (owner), Nicole Willinger (owner), Michel Zürcher (The POS Media), Pascal Rüdin (TCM Service). Responsible at Eyeloveyou: Stevie Fiedler (art direction), Oliver Kirschbaum (consulting, conception), Open Interactive (programming).
