Exxtra Total environmentally conscious
The Total detergent brand has launched a new product on the market. The Zurich agency Exxtra Kommunikation has developed a print motif as a launch campaign for Migros' new generation of detergents: A pristine Swiss landscape inside a washing machine.
The Total detergent brand has launched a new product on the market: Total minimax. The Zurich agency Exxtra Kommunikation has developed a print motif as a launch campaign for the new generation of detergents from Migros. A pristine Swiss landscape inside a washing machine dramatizes the environmentally friendly washing power of Total minimax.
In addition to advertisements, a tag-on attached to the current TV commercial draws attention to the new product. Both measures can be seen immediately.
Responsible at the Federation of Migros Cooperatives, Zurich: Ursula Künzle (Project Manager Marketing Communication), Daniel Hasenfratz (Junior Project Manager), Marcel Frauchiger (Category Manager Washing/Cleaning), Sonja Bischofberger (Category Field Manager Washing). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Andrea Dübendorfer (Art Director), Marietta Mügge (Text), Susan Baumgartner, Kathrin Steiger (Consulting).
In addition to advertisements, a tag-on attached to the current TV commercial draws attention to the new product. Both measures can be seen immediately.
Responsible at the Federation of Migros Cooperatives, Zurich: Ursula Künzle (Project Manager Marketing Communication), Daniel Hasenfratz (Junior Project Manager), Marcel Frauchiger (Category Manager Washing/Cleaning), Sonja Bischofberger (Category Field Manager Washing). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Andrea Dübendorfer (Art Director), Marietta Mügge (Text), Susan Baumgartner, Kathrin Steiger (Consulting).
