Exxtra waves the flag for Migros Cumulus points
On the next four Wednesdays, Migros will offer its customers ten times the usual number of Cumulus points on all dairy products. The Exxtra agency is celebrating this with a short campaign featuring yodeling and flag-waving.
On Wednesday, January 7, Migros is offering its customers ten times as many Cumulus points on all dairy products. To make this message known to as large an audience as possible, Exxtra Communications put together a package of measures comprising a TV commercial, radio, print, POP and online. The visual leitmotif chosen was the Swiss mountains and a traditional custom that represents the Alps and thus the "dairy world": Flag-wavers, or rather flags that are flung into the air by them, as the agency writes.
In the TV commercial, after a yodeling jubilation, flags with the logo of ten Cumulus points fly through the air against a backdrop of magnificent snowy mountains. A fade-in at the end communicates the message again with the date of the campaign. In the radio spot, the mountain world is dramatized with an echo message. The flags logically appear in the advertisements, and a yodel headline expresses the joy that there are ten times as many Cumulus points in Migros on the day in question.
" TV commercial
" Radio spot
Responsible at MGB: Sven Guggenheim (Project Manager Communications), Daniel Hasenfratz (Junior Project Manager Communications). Responsible at Exxtra Communication: Dieter Hofmann (CD), Beat Fedier (text/concept), Christoph Hänsli (AD), Nadine Antenen (graphics), Sarida Bossoni (FFF), Susan Baumgartner and Markus Brink (consulting). Film and image: Ultra Images. Radio: Jingle Jungle.
In the TV commercial, after a yodeling jubilation, flags with the logo of ten Cumulus points fly through the air against a backdrop of magnificent snowy mountains. A fade-in at the end communicates the message again with the date of the campaign. In the radio spot, the mountain world is dramatized with an echo message. The flags logically appear in the advertisements, and a yodel headline expresses the joy that there are ten times as many Cumulus points in Migros on the day in question.
" TV commercial
" Radio spot
Responsible at MGB: Sven Guggenheim (Project Manager Communications), Daniel Hasenfratz (Junior Project Manager Communications). Responsible at Exxtra Communication: Dieter Hofmann (CD), Beat Fedier (text/concept), Christoph Hänsli (AD), Nadine Antenen (graphics), Sarida Bossoni (FFF), Susan Baumgartner and Markus Brink (consulting). Film and image: Ultra Images. Radio: Jingle Jungle.
