Exxtra: New subjects for farmers realized
The Zurich-based agency Exxtra Kommunikation has developed two new print ads for Migros’s Farmer cereal bar brand, bringing people and family to the forefront of the existing campaign.
The claim was also adapted to the current brand message. Farmer provides "Natural energy wherever you need it" - whether during an activity in the fresh air or within four walls, Farmer is always with you. This message is visualized in the advertisements by a wheat field in a surprising location.
The subjects can now be seen in Migros' own press and in various magazines.
Responsible at the Federation of Migros Cooperatives, Zurich: Désirée Strassmann, Bettina Huwyler (Marketing Communication Project Manager), Karin Heierli (Category Manager). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Andrea Dübendorfer (Art Director), Marietta Mügge (Text), Edi Walker, Nathalie Jakober (Consulting), Felix Schregenberger (Image Editor), Noë Flum (Photographer).
The subjects can now be seen in Migros' own press and in various magazines.
Responsible at the Federation of Migros Cooperatives, Zurich: Désirée Strassmann, Bettina Huwyler (Marketing Communication Project Manager), Karin Heierli (Category Manager). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Andrea Dübendorfer (Art Director), Marietta Mügge (Text), Edi Walker, Nathalie Jakober (Consulting), Felix Schregenberger (Image Editor), Noë Flum (Photographer).
