Exxtra whets the appetite for the wide world for Migros

Exxtra Kommunikation brings exotic flair to Switzerland for Migros. The agency has developed a campaign on behalf of the retailer with the aim of emphasizing Migros' product diversity. The focus is on foods from Asia, overseas and southern Europe. The range will be advertised for 45 days with the claim "Everything that whets the appetite for the wide world" via advertisements, posters, eboards and Cards for Free. The images were taken at authentic locations in Asia and Italy. The respective market vendors wore the clothing of Migros employees, according to the agency. To give consumers a better understanding of what can be prepared with these foods, virtual show cooking with the M-Cooking chefs will be shown on folding screens for the first time. Tasting sessions will also be held in the largest Migros stores. A competition rounds off the campaign. The campaign runs until 25.08.08 in all participating Migros stores.
Responsible at Migros:
Conradin Schaad. Responsible at Exxtra: Dieter Hoffmann (Creative Direction), Andrea Dübendorfer (Art Direction), Sascha Borsai (Text), Markus Brink (Consulting), Stefan Minder (Photo).