Exxtra: Audi laser light as a weapon against darkness
Exxtra has created a campaign for Audi that effectively highlights the automaker's new laser light technology.
The countdown is on. There's just under a year to go until the new "Star Wars" hits theaters. And with it, the famous laser sword. Audi will also be using lasers as a weapon against the dark side in the future: The Audi R8 LMX is Audi's first production car whose headlights feature laser light technology, a groundbreaking innovation in lighting technology. With twice the range of conventional LED high beams, the laser light cuts a safer path through the darkness with greater brightness, concentration and precision. May the Force be with all Audi drivers.
Responsible at Amag: Donato Bochicchio (Head of Brand Audi), Christian Frey (Head of Marketing Audi), Stefanie Koch (Head of Marketing Communication Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Susanne Weeber (Art Direction), Natasa Maricic (Text), Jeremy Küng (Graphics), Denis Klook (Image Editing), Susan Baumgartner (Consulting).
