Explora Journeys becomes title sponsor of the Swiss SailGP team
The MSC Group’s luxury travel brand, Explora Journeys, is entering into a multi-year partnership with the Swiss SailGP team. The team will compete as the Explora Journeys Swiss SailGP Team, combining ultra-elegant travel with high-octane racing on the water.
The Swiss luxury travel brand Explora Journeys presented a groundbreaking partnership at the Seatrade Cruise Global industry conference in Miami. As the new title sponsor of the Swiss SailGP team, the company combines two different worlds: luxury travel on the ocean and the high-intensity sport of sailing.
Precision meets elegance
In future, the Swiss SailGP Team will compete worldwide under the name Explora Journeys Swiss SailGP Team. The partnership is based on shared values such as precision, teamwork and respect for the ocean. SailGP is often described as «Formula 1 on the water» and is characterized by synchronized athleticism, extreme speed and the power of the elements.
«This is a very deliberate partnership for us. As a brand that was created and shaped in Switzerland, it has special meaning as it reflects our European roots and the values that underpin everything we do,» said Anna Nash, President of Explora Journeys. «SailGP is an exhilarating sport that embodies precision, innovation and technical excellence - qualities that are a natural fit for Explora Journeys.»
Global presence on the water
As part of the partnership, the Explora Journeys logo will appear prominently on the F50 catamaran as well as the team clothing in the brand's characteristic blue. The F50 is a state-of-the-art foiling catamaran that lifts out of the water and reaches speeds of up to 97 kilometers per hour - up to four times the wind speed. At SailGP, all teams compete with identical catamarans, which ensures fair competition.
The official launch of the partnership will take place on May 9, 2026 at the Apex Group Bermuda Sail Grand Prix. From there, the campaign will continue via New York and Portsmouth to Geneva. A special highlight will be the Rolex Switzerland Sail Grand Prix on September 19 and 20, 2026 on Lake Geneva - a homecoming for both the team and Explora Journeys, both of which have their headquarters in the city.
Growth of the luxury fleet
The announcement comes in a significant year for Explora Journeys. On August 1, 2026, Explora III will be officially christened in Barcelona, following her Mediterranean Prelude Journey from July 24-29. The fleet of the Geneva-based luxury travel brand of the MSC Group will grow to a total of six ships by 2028. The partnership with the Swiss SailGP Team represents a brand that, alongside tennis star Jannik Sinner and the Formula 1 Grand Prix de Monaco, continues to position itself in the field of top international sports partnerships.
Further information can be found at explorajourneys.com.
