Non-smoking experiment deals with tobacco advertising
Around 3,000 school classes from all parts of the country are now embarking on the non-smoking experiment. The young people are also confronting the tobacco industry's advertising campaigns.
The tobacco industry is increasingly using cigarette packaging for advertising purposes. This was reported by the Working Group for Tobacco Prevention in a communiqué on Tuesday. Especially among young people, advertising campaigns around the packaging increase cigarette consumption. The tobacco industry therefore rejects all demands that cigarettes should only be sold in neutral packaging without advertising.
Experiment Non-Smoking is a competition for 6th to 9th grade classes. The Non-Smoking Experiment gives pupils the opportunity to take a closer look at the tobacco companies' advertising campaigns. But the risks of tobacco consumption, such as nicotine addiction, are also important topics. The Tobacco Prevention Working Group organizes the competition together with the cantonal tobacco and addiction prevention offices and the cantonal cancer and lung leagues. Experiment Nichtrauchen is financed by the Tobacco Prevention Fund.
