Excom Media reaches the 500-screen mark for the first time
Thanks to the integration of DirectCare's pharmacy screens, Excom Media has reached the 500-screen milestone.
Excom Media continues to expand the Healthcare & Beauty Channel pharma advertising platform, marketing a total of 500 pharmacy and drugstore screens from February. With the connection of the pharmacy group DirectCare, the POS network reaches confirmed three million target group contacts per month.
Advertising operators in the healthcare market can rejoice as Switzerland's heterogeneous pharmacy and drugstore landscape joins forces to form an overarching POS advertising network. Thanks to the cooperation with DirectCare, another 50 pharmacy screens will join Switzerland's largest digital POS advertising network to date from February.
"For advertisers in the healthcare & beauty market, the expansion of our channel is extremely relevant," comments Andreas Baumgartener, Managing Director of Excom Media. "With 500 screen locations, we not only connect the relevant chains and groupings into a nationwide advertising network, but also reach 50,000 healthcare-savvy pharmacy and drugstore customers ready to buy, as well as 5,000 professionals, every day for advertisers."
Customers spend an average of four minutes in pharmacies, much of it waiting. The screens serve as a welcome distraction with relevant customer information. Customers are addressed at the moment when interest and willingness to buy meet.
