EWZ-Ökostrom: Animal election campaign
The creative team at the Draftfcb/Lowe Group agency has launched a campaign for its client, EWZ. The campaign aims to raise awareness among Zurich residents about green electricity.
The creatives at the Draftfcb/Lowe Group agency have launched a campaign for their client EWZ. The aim of the campaign is to raise awareness of green electricity in Zurich and motivate as many people as possible to buy environmentally friendly electricity products. The campaign subjects show committed animals demonstrating with propaganda material for the preservation of their biotope and looking for supporters of green electricity. The images created by photographer Thomas Mangold show, for example, a bearded vulture dropping leaflets from the air or a tench flying a flag through the regional waters.
The green electricity campaign starts with several motifs that can be seen in advertisements, on posters, bus hangers and in floating internet banners. The animal heroes are also on Facebook and have set up a fan page for a greener Zurich. This leads to detailed information on the EWZ green electricity website. A personalized mailing with an individual offer for customers will follow in May.
The green electricity campaign starts with several motifs that can be seen in advertisements, on posters, bus hangers and in floating internet banners. The animal heroes are also on Facebook and have set up a fan page for a greener Zurich. This leads to detailed information on the EWZ green electricity website. A personalized mailing with an individual offer for customers will follow in May.
Responsible at EWZ: Harry Graf, Jacqueline Verjee, Rolf Bleiker. Responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Nicolas Vontobel (CD), Frédéric Nogier (AD), Ivan Madeo (text/concept), Christoph Bögli, Melanie J. Auerbach (art buying), Stefan Naef, Sarah Dovlo (strategy), Aline Litchenhaus (consulting). Photography: Thomas Mangold. Online: Future Connection, Serranetga.
