Evoq: Newspaper printing with an AHA experience
Ringier Print aims to create «aha» moments for magazine and periodical publishers with a direct mail campaign. The “AHA” newspaper magazine, created specifically for this purpose, is intended to demonstrate that newspaper printing is the smart alternative to magazine production.
On more than a dozen pages, readers can expect sharp images and vibrant colors as well as an overview of the many advantages of newspaper printing at Ringier Print. The Evoq agency is responsible for the campaign. The newspaper magazine is a campaign with which Ringier Print is once again relying on innovative products and new ways to concisely communicate the impressive advantages of newspaper printing, as Ringier Print wrote in a statement on Tuesday.
Interested parties can download the magazine at Ringierprint.ch order
Responsible at Ringier Print: Thomas Akermann (Head of Marketing and Sales), Nadine Zuberbühler, Claudia Trinkler (Design). Responsible at Evoq Communications: Adrian Schaffner (mandate management), Susanne Pfäffli (concept/text), Fabian Baer (text).
