Evoq: Infinite Christmas
Just in time for the holiday season, the Shoppi Tivoli shopping center is launching its new communications strategy, developed by Evoq.
"My world as I like it" is the motto of the current campaign and also the new claim of Switzerland's largest shopping center. With this, the traditional store in Spreitenbach clearly expresses its new positioning: Here you can find everything your heart desires in a stylish shopping ambience.
//www.youtube.com/watch?v=zrwM-JV14KM
It is precisely this individual diversity that the Zurich agency Evoq has brought to the point with its new concept. The images, composed of different scenes, show the infinite variety and personal wishes that come true at Shoppi Tivoli. A principle that can be implemented strikingly in a wide variety of channels and can currently be seen on TV, radio and posters in and around Shoppi Tivoli.
Responsible at Shoppi Tivoli: Elisabeth Meier (Head of Marketing), Kevin Zimmerli (Deputy Head of Marketing). Responsible at Evoq: Adrian Schaffner (mandate management), Sara Streule (design direction), Hanna Meier (design), Susanne Pfäffli (text, concept).
