Evoq: New logo for ESB
Just in time for the 20th anniversary of ESB and the renaming to "ESB Marketing Network", Evoq has redesigned the logo.
The new name illustrates the development from a niche provider for sponsoring to higher-level marketing topics in many disciplines and emphasizes the importance of the network idea, the agency writes in a statement. Evoq developed a logo to match, which visually highlights this idea: The three individual letters became one continuous, connected lettering. The logo color was retained and gives the new, modern logo a high recognition value.
Responsible at ESB: Florian Kurz (Board of Directors), Fabian Weber (Head of Marketing). Responsible at Evoq: Ralph Kaebe (Consulting), Uwe Grünhage (Creative Direction and Design).
