Evoq: Campaign platform for Swissmem
To highlight to the Swiss public the importance of the bilateral agreements for the domestic machinery, electrical, and metal industries, Swissmem, as the umbrella organization, is launching a communication campaign.
We-stay-successful.ch was launched at the Swissmem Industry Day and encourages people to inform themselves about the topic of bilateral agreements with its own, independent identity. Swiss entrepreneurs have their say in numerous video statements, and the "fact check" sets the record straight on common assertions, fears and commonplace wisdom.
In parallel to the new name and independent online presence, Evoq also implemented other communication measures, such as various materials for the Swissmem Industry Day and the brochure on the results of the Bakbasel study. Eye-catchingly presented, the study results are impressive, and with various content links to the online offering, the publication arouses additional interest.
In addition to the campaign platform and the study, Evoq also designed various accompanying measures such as flyers, badges, and leaflets. "The Evoq team helped us to launch a high-quality campaign in a very short period of time," says Corinne Mercedes Stucki, project manager at Swissmem. "We are convinced that thanks to Evoq's creative ideas, high level of commitment, and flexibility, we will succeed in demonstrating the great importance of the bilateral agreements to a broad population. The cooperation with Evoq has become an important building block for us to secure the bilateral path and thus the success of the industry."
Responsible at Swissmem: Ivo Zimmermann (Head of Communications). Responsible at Evoq: Adrian Schaffner (mandate management); Stefan Herbert (consulting); Hanna Meier, Sandra Spielmann, Adrian Schmid (design). Study survey: BAK Basel Economics. Consulting: Dynamics Group. Video production: Daniel Villiger. Printing: FO-Fotorotar.
