Evoq: The next generation
Evoq designed and produced the 2012 annual report for Bank Hapoalim BHI. The report explores the theme of «generational change.».
At the center of the Report stands for one of the three central brand values of Bank Hapoalim: "Listening yet guiding. Only those who know the visions of their customers can develop solutions that enable the realization of dreams and goals, says the agency about the slogan.The ideas and dreams of different generations are juxtaposed in large-format images. In this way, the bank wants to emphasize its ability to provide comprehensive advice on different life plans.
