"Every Day Is Friday" - the special lifestyle in the Friday-Tram

With its pink roof panels and colorful window stickers, it can be seen from afar - the 20-minute Friday advertising streetcar currently on the road in the city of Zurich. At the center of the lifestyle magazine's unique campaign is the slogan "Every Day Is Friday" - with the message that every day can become a special one. Cards and posters with slogans such as "Why not celebrate yourself again?" or "Why not challenge yourself again?" encourage people to break out of their everyday routine or do something unconventional. The subjects are all taken from the magazine's own Friday shoots and convey the young, modern visual language for which the magazine stands. In collaboration with the creative agency Avantgarde Switzerland, reader marketing and the 20-Minute Friday editorial team, an authentic and striking below-the-line measure has been created.

All campaign subjects are available free of charge as postcards in the Friday streetcar - and are apparently very popular. They were sold out after just a few days and had to be reproduced. As a special promotion, passengers can win a great gift every week to go with one of the advertising slogans, which will be handed over personally by a Friday editor in the streetcar. All promotions will be announced in advance on the Friday blog as well as on social media (Instagram and Facebook) and accompanied live on site. The Friday Tram will be on the road until the end of April.