Euro RSCG Zurich shows backbone for Riposa

The agency Euro RSCG Zurich has developed a TV and print campaign for the Swiss back mattress manufacturer Riposa. In contrast to most other mattress manufacturers, the new image campaign developed by Euro RSCG Zurich does not dramatize restful sleep or beautiful dreams, according to a press release. The strategy focuses entirely on the strength of Riposa, namely the product benefit of a strong back. Thanks to medically tested technology, the mattresses adapt to the body and thus ensure lying comfort. In three TV commercials and corresponding print ads, a wide variety of people show their backbone in just as many different ways by taking a stand openly and honestly. The aim is to show how strong people are thanks to Riposa back mattresses. The film was directed by Alberto Venzago. The TV commercials and advertisements can be seen now.

Responsible at Riposa:
Iva and Walter Schnellmann. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Petra Bottignole, Axel Eckstein (CD), Dominik Oberwiler, Markus Hammer (AD), Patrick Suter (text), Thomas Hubli (consulting), Maya Iseli (art buying); Alberto Venzago (director), Frank Estermann, Panimage (production).