Euro RSCG Zurich: Red syllables for the new you

In February, the culture magazine Du will be relaunched. It is now published by Persönlich Verlag and is being launched with a completely renewed editorial concept: each issue gives an artist carte blanche. Following a facelift, Du has a fresh new look, with the classic logo as a reference to the magazine's long tradition. In the announcement ad, however, the advertising agency Euro RSCG Zurich does not dramatize the editorial concept or the content. Rather, it demonstrates that the new you (and culture per se) is an omnipresent part of society and that the culture magazine is now back at the heart of the media landscape, according to a press release. True to the motto "The medium is the message", every single "du" syllable in the current issue of Persönlich has been colored bright red. The solution follows on the last page with the headline
"Culture permeates everything". Responsible at Du:
Oliver Prange (publisher), Walter Keller (editor-in-chief). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Charles Blunier (AD), Alexander Fürer (text).