Euro RSCG Zurich launches Migros Mobile

Following the market entry of M-Budget Mobile, Migros is now also entering the postpaid market together with Swisscom Mobile. Euro RSCG Zurich was commissioned to publicize Migros Mobile. The aim was to quickly get to the heart of the advantages of the new offer. Migros Mobile is positioned as the "simple cell phone subscription" without complicated contracts and opaque tariff structures. The campaign takes up these advantages and shows how simple and transparent mobile telephony can be. In the print ads, typical phrases for cell phone calls are put into Migros packaging and offered for sale. The campaign aims to show that with Migros Mobile you know what you are buying. This theme is also taken up in the TV commercials. The campaign and the Migros Mobile subscription were launched throughout Switzerland on June 1.