Euro RSCG Zurich creates farewell advertisement for Benedikt Weibel

The Zurich agency Euro RSCG has created a farewell advertisement for SBB boss Benedikt Weibel, who stepped down at the end of 2006. They were inspired by the words of Federal Councillor Moritz Leuenberger, who wanted a "Weibel clone" as his successor. The advertisement is intended to aptly combine the old and new activities of the retired railroad boss. From 2007, Weibel will be responsible for all the Confederation's tasks at the 2008 European Championships. Just as with SBB, Weibel now has to distinguish himself in numerous positions as Mr. Euro 08. The clone subject appears in the SBB newspaper.