Euro RSCG Zurich communicates for new Aargauer Bank
The agency Euro RSCG has launched a campaign for Neue Aargauer Bank. It focuses on the newly introduced certification of NAB customer advisors.
The campaign is intended to continue the motto "Bring your questions to us." launched in 2011. Euro RSCG Zurich realized the current campaign with certified NAB employees and filmed and photographed it in NAB branches. This is intended to further emphasize the authenticity and credibility of the bank.
The cross-media campaign encourages the target group in the cinema, on TV, on the Internet, in print and at the POS to test the NAB advisors for themselves.
Responsible at NAB: René Stupf (Head of Marketing), Beat Ruch (Head of Marketing Communications), Birgit Kleinalstede (Project Manager Marketing/Communications). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schaefer (strategy), Axel Eckstein (creative direction), Ivan Madeo (concept and text), Philipp Lengyel (art direction), Remo Rudolf (graphics), Cara-Anne Specker (art buying), Melanie J. Auerbach (agency producer), Niklaus Huwyler, Franziska Schmid, Milena Elias (consulting). Mathias Truniger (director), David Mayenfisch (photography).
